Our Story

The Yukon Boys started as a YouTube channel about fishing, hunting, and getting outside in the Yukon, Alaska, and beyond. We're a dad and his three sons, and we film the adventures as they happen. Along the way, we held a few contests for one-off Yukon Boys merch.

Then people started asking where they could get the gear, so we opened an online store.

The Store

Every design is meant to highlight our northern lifestyle. Each piece is printed on demand, so nothing sits in a warehouse waiting for you. Our newest designs, 867, Long Way North, and Northern Ground, were picked by our viewers after we released several trial designs on social.

Join the Crew

Thank you for being part of our crew and supporting our brand. If you ever have a question about an order, reach out and we'll help you get what you're looking for. If you have an idea for a design or piece you think fans would like, let us know and we'll try to make it happen.

Watch the adventures at youtube.com/@theyukonboys and shop the gear at theyukonboys.com.